What We Do
Two services. One relationship. Reviewed together every year.
We build and manage your portfolio, and we write and maintain your plan. The same person does both — and neither is sold separately.
01
Investment Management
A portfolio built for your plan — not a product menu, and not the firm's model of the month.
Custom portfolio construction
Low-cost ETFs or direct indexing, sized to your plan's risk and income needs.
Concentrated stock & RSUs
Diversification plans for tech and entertainment equity.
Tax-aware rebalancing
Loss harvesting monitored year-round, not only in December.
02
Financial Planning
A written plan that evolves with you — not a one-time deliverable that ages on a shelf.
Cash-flow & retirement projections
Stress-tested and refreshed annually as your life changes.
Equity compensation & taxes
RSU vesting, ISO/NSO exercise, Roth timing, QSBS.
Estate & insurance coordination
Works with your attorney and CPA. No products sold.
About The Advisor
One advisor. One practice. One long conversation.
I founded Westlight so that the advice you receive does not depend on which product pays the firm well that quarter. Every client works with me directly — not a team, not a junior, not a handoff. That means fewer clients by design, and enough time to do the work properly.
Gustaf Rounick, CFP®, ChFC® — Founder
Insights
Short, plain-English writing on money.
January 2, 2026
Lower Fees, Cleaner Incentives: The Westlight Comparison
Westlight's fee schedule, side-by-side with Fisher, Mercer, Schwab, Fidelity, and Edward Jones at $500K, $1M, and $5M — and the affiliate and cash-sweep economics most fee comparisons leave out
May 14, 2026
What to Do With a Maxed-Out 401(k): A Guide for High Earners in Their 40s and 50s
You maxed your 401(k) — now what? A plain-English guide to HSAs, the backdoor Roth, the mega backdoor Roth, and the California-specific moves high earners should know in 2026.
March 27, 2026
Is a Recession Coming in 2026? How to Prepare Your Finances No Matter What Happens
No one knows for certain whether a recession is coming in 2026. But the steps that protect your finances work in any economy. Here's what the signals actually say — and a practical checklist to prepare.
Let's Talk
Ready for a clearer
financial picture?
A complimentary 15-minute call. No pitch, no prep, no pressure — just a conversation about where you are and where you want to go.
Fee-only · Fiduciary · Independent
WHAT HAPPENS NEXT
01
We talk for 15 minutes.
You share what's on your mind. I listen, ask a few questions, and we see if there's a fit.
02
You get a clear next step.
If there's a fit, we'll talk about what an ongoing relationship looks like. If not, I'll point you toward someone better suited. Either way, you leave with clarity.
03
No obligation, ever.
Fee-only means no commissions and no product sales. You won't be sold anything.