About Westlight
One advisor.
One practice.
One long conversation.
Westlight is a solo, fee-only practice in Venice, CA. The person who writes your plan is the person you call. That is the whole idea.
Location
Santa Monica, California · Serves the Westside
Structure
Solo practice · Fee-only fiduciary
Contact
One advisor · One phone number
Gustaf Rounick
CFP®, ChFC® · Principal
A note from Gustaf
Why I built Westlight as a solo practice.
I founded Westlight so that the advice you receive does not depend on which product pays the firm well that quarter. That posture — fee-only, fiduciary, independent — is the whole point of the practice.
Westlight earns nothing on commissions, nothing on products, nothing on referrals. The only payment is the advisory fee you see on your statement, and the only work that produces is planning and portfolio management for you.
The practice is deliberately small. I am the person who writes your plan, manages your portfolio, answers your email, and sits across from you at the annual review. No handoff to a junior. No bait-and-switch between a senior salesperson and a back-office team you never meet.
That structure puts a ceiling on how many households I can serve well. I have thought carefully about that number, and I would rather keep the practice at that size than grow it by diluting the service.
If you are looking for a steady, long-term working relationship — one that lasts longer than most product cycles and most market regimes — that is what Westlight is designed to be.
Gustaf Rounick
Founder · Rounick Capital Management, LLC (dba Westlight Wealth)
Credentials & registrations
Held by Gustaf Rounick. Publicly verifiable.
CFP®
Certified Financial Planner
Issued by CFP Board
ChFC®
Chartered Financial Consultant
The American College of Financial Services
Series 65
Uniform Investment Adviser Law Exam
NASAA / FINRA
BA, Econ
Trinity College
2001
MSc
KTH Royal Institute of Technology, Stockholm
2010
Professional memberships
NAPFA
FPA
NAIFA
Venice Chamber of Commerce
Firm registration
CRD #327385
Registered Investment Adviser · State of California
Rounick Capital Management, LLC (dba Westlight Wealth)
Westlight Wealth
Gustaf Rounick, CFP®, ChFC® · CRD #327385
Fee-only · Fiduciary · Independent
Every designation below is issued by the body named and can be verified on its public registry. Firm registration is filed with the California Department of Financial Protection and Innovation and publicly searchable on FINRA's IAPD system.
Let's Talk
Want to see if we'd work well together?
The best way to find out is a short conversation. 15 minutes, no prep, no pressure — just a chance to ask questions and get a feel for how I work.
Fee-only · Fiduciary · Independent
WHAT HAPPENS NEXT
01
We talk for 15 minutes.
You share what's on your mind. I listen, ask a few questions, and we see if there's a fit.
02
You get a clear next step.
If there's a fit, we'll talk about what an ongoing relationship looks like. If not, I'll point you toward someone better suited. Either way, you leave with clarity.
03
No obligation, ever.
Fee-only means no commissions and no product sales. You won't be sold anything.