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Financial Insights
Practical guidance on markets, planning, taxes, and investor behavior—written for busy professionals who want clarity without jargon.


Retirement Planning Guide: 7 Proven Steps With a CFP® Pro
Your retirement plan starts with an open conversation about your life, moves through detailed goal setting and data driven projections, and ends with an actionable strategy that adapts as life unfolds. This article walks you through the Certified Financial Planner seven step process and shows what to expect at every stage.
Gustaf Rounick, CFP®, ChFC®
Jul 10


ESG Integration Strategy: What Is ESG Integration? | Westlight Wealth
When environmental, social, and governance (ESG) factors first burst onto the investing scene, skeptics warned that screening out “bad-actor” companies or tilting toward sustainability themes would inevitably sacrifice returns.
Gustaf Rounick, CFP®, ChFC®
Jul 10


New Tax Era, Bigger Deductions: Westlight Wealth’s Plain-English Guide
Westlight Wealth doesn’t wait for glossy headlines to settle—we dig straight into what new law means for your balance sheet. When...
Gustaf Rounick, CFP®, ChFC®
Jul 5


Venice, CA Cost-of-Living Guide 2025
Venice’s free breeze can’t hide the fact that housing now consumes 40–60% of take-home pay, inflation’s shelter component is up 4.1% YoY, and combined state and sales taxes shave heavily at your wallet. This guide lays out a data-driven 50/30/20 budget on a $200k salary, three high-impact plays—from maxing tax-advantaged buckets and ADU house-hacking to EV rebates—and practical seasonal, policy, and tax-timing strategies to keep your lifestyle balanced and your future goals o
Gustaf Rounick, CFP®, ChFC®
Jul 4


Retiring in Venice, CA – 4 Hidden Risks to Plan For (2025 Guide)
Retiring in a high-cost beachside community like Venice is a dream for many, with sunny boardwalk strolls and ocean breezes. But if you’re a retiree (or soon-to-be retiree) here, it’s important to know that stock market ups and downs aren’t the only thing that can threaten your nest egg.
Gustaf Rounick, CFP®, ChFC®
Jul 2


Venice Real-Estate Prices Slip in Spring 2025—What That Means for Your Long-Term Portfolio
Venice’s luxury‐coastal market is cooling: median listings dipped to $2.4 M in April 2025, gross rental yields have fallen below 1.5 %, and inventory is up. Between rising property taxes, new transfer‐tax brackets, and Proposition 13 quirks, now’s the time to rebalance home equity, secure flexible financing, and optimize your tax strategy. This post breaks down the key stats, policy impacts, and three actionable plays to stay ahead.
Gustaf Rounick, CFP®, ChFC®
Jun 24


Abbot Kinney Festival 2025: Turn Community Giving Into Tax-Smart Impact
Boost your Venice brand at the Abbot Kinney Festival: combine tax-deductible sponsorships with live marketing activations and vendor insights for growth.
Gustaf Rounick, CFP®, ChFC®
Jun 22


Los Angeles S-Corp Tax Guide 2025: How ‘Reasonable Compensation’ and California Rules Shape Your Self-Employment Savings
The Allure of the Shortcut Forming an S-Corporation is often pitched as an instant 15.3 percent* self-employment-tax savings. The pitch...
Gustaf Rounick, CFP®, ChFC®
May 15


Measuring Risk Tolerance as an Investor
Understanding how much financial risk you can comfortably tolerate is not only fundamental to sound investment decisions, but it also...
Gustaf Rounick, CFP®, ChFC®
Jul 13, 2023
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