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Financial Insights
Practical guidance on markets, planning, taxes, and investor behavior—written for busy professionals who want clarity without jargon.


When the Tail Wags the Dog: How Options Trading Is Steering U.S. Stock Prices
Explore how surging 0DTE and other options trades increasingly move U.S. stock prices, creating gamma squeezes, volatility, and new regulatory questions.
Gustaf Rounick, CFP®, ChFC®
Aug 27


ESG Integration Framework for California Portfolios: A Step-by-Step Guide
California investors face new climate-disclosure rules and market pressure to consider environmental, social, and governance risks. This guide walks step by step through building an ESG integration framework that meets the state’s regulations while staying focused on long-term returns
Gustaf Rounick, CFP®, ChFC®
Aug 7


Tax-Loss Harvesting 2025: Turn Market Dips Into Long-Term Tax Savings
Market pullbacks don’t have to hurt. Discover how tax-loss harvesting converts temporary losses into real tax relief, protects future gains, and fits smoothly into a disciplined investment plan—complete with wash-sale guidance, crypto nuances, state quirks, and charitable giving hacks.
Gustaf Rounick, CFP®, ChFC®
Jul 22


Investor Emotional Intelligence: The Secret Weapon Behind Market Success
Great portfolios start with a great mindset. This article breaks down the hidden force behind market success—emotional intelligence—using case studies from Buffett, Templeton, Munger, Tudor Jones, and Dalio. Learn the biases to avoid, the checklists to use, and the risk rules that keep winners in the game.
Gustaf Rounick, CFP®, ChFC®
Jul 22


Great at a Fair Price: How Durable Growth Powers True Value in Your Portfolio
The stock-market conversation still treats “value” and “growth” as if they were rival religions. Benjamin Graham is usually cast as the patron saint of deep-value bargain hunting, while fast-growing firms are portrayed as temptations best resisted.
Gustaf Rounick, CFP®, ChFC®
Jul 17


Behavioral Coaching: The Hidden Alpha of Staying the Course
Behavioral coaching—the steady guidance that keeps you invested through fear and greed—can add as much value as clever stock picking, and sometimes more.
Gustaf Rounick, CFP®, ChFC®
Jul 13


Beyond Returns: Comprehensive Risk Assessment with Westlight Wealth
Earning a solid return on your investments feels great, but protecting those returns—and your overall financial well-being—requires understanding and managing risk in every corner of your life.
Gustaf Rounick, CFP®, ChFC®
Jul 12


ESG Integration Strategy: What Is ESG Integration? | Westlight Wealth
When environmental, social, and governance (ESG) factors first burst onto the investing scene, skeptics warned that screening out “bad-actor” companies or tilting toward sustainability themes would inevitably sacrifice returns.
Gustaf Rounick, CFP®, ChFC®
Jul 10
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